1 May – 3 June 2027

Right now, someone is caring for a person they love.Alone. Exhausted. Invisible.There are 5 million of them in the UK.
The Big Push is for every single one.

864 miles · 34 days · 1 wheelchair · 1 goal: to raise awareness of Britain's unsupported carers — and money to help them and those they care for.

I have the vision and the determination. But I can't do this alone. I need your help to make it happen.

Get Involved

How You Can Help

The Big Push needs people. Here's what we're looking for.

★ Priority

Join the Team

We're looking for former or current carers to join the push. Ideally two people for the full route — but if you can only commit to a week, we still want to hear from you.

You'll need to be physically capable of pushing up to 95kg in a wheelchair for three 1-hour stints per day. The route runs from 1 May to 3 June 2027.

This will be hard. It will also be extraordinary.

★ Priority

Sponsor Our Vehicle

We need a campervan or motorhome capable of sleeping three adults for the duration of the journey. We're looking for a sponsor to provide this — in return for prominent branding on the vehicle, website and across all media coverage.

If you represent a vehicle, mobility or hire company and want your brand at the heart of this story, we'd love to hear from you.

Mission Control

A remote volunteer to keep things running from home while we're on the road — handling press enquiries, updating social media, managing the fundraising page and keeping our supporters informed.

Logistics

Help with the day-to-day operational planning — overnight stops, route coordination, contingency planning and keeping 34 days on the road running smoothly.

Film & Content

We want to document this properly. Looking for someone to join us periodically along the route with film equipment, plus a video editor to turn raw footage into social and YouTube content.

Media, PR & Marketing

Help us get this story in front of the right people — securing press coverage, managing media relationships, coordinating interviews and building the profile of the event.

Nutrition & Catering Sponsor

Fuelling three people through 864 miles is no small thing. We're looking for a food or nutrition brand to come on board — in return for visibility across the vehicle, website and all media.

The Story

Why we're pushing.

On 10 August 2021, my mum — Mad — had a massive stroke. Overnight, she lost the ability to speak and to chew properly. I moved in that same day and became her sole carer. Eighteen months later, she was diagnosed with terminal cancer. She died on 8 July 2025.

Throughout those years, two organisations made an extraordinary difference to both of us.

Café West became a lifeline. For Mum it meant new friendships, warmth, stimulation, entertainment — and the bingo she loved until the very end. For me, it meant a few precious hours of respite each week. As a sole carer, that meant everything.

In Mum's final days, the staff at Sue Ryder provided care and support I will never forget.

That experience made me very aware of two things: how hard and lonely being a carer can be — and how transformative the right support is when it's there.

The Big Push is my response.

— Adam

Adam is raising for:

Sue Ryder
Café West
Me and Mum at The Shard
Me & Mum at The Shard — March 2025

The Challenge

One wheelchair. The length of Britain. Thirty-four days.

A three-person team will push a wheelchair from John O'Groats to Land's End — approximately 864 miles across mainland Britain. Team members rotate: pushing, riding, driving the support vehicle. We aim to set a new world record for the fastest completed push.

Start
John O'Groats
1 May 2027
Finish
Land's End
3 June 2027 (Mum's 82nd birthday)
Distance
~864 miles
End to end
Duration
~34 days
Continuous push
Stops
35 overnight
At care charities along the route
Goal
World record
Fastest JOG to LEJOG wheelchair push

Each night we stop at a charity providing day care or respite support — putting the cause at the heart of every mile.

Wheelchair provided by

LendoCare — www.lendocare.com

The Charities

Who We're Raising For

Adam is raising funds for two organisations that made an extraordinary difference to him and his mum, Mad. Other team members are welcome to raise for their own chosen charities.

Sue Ryder logo

Sue Ryder

Sue Ryder provides expert care and support for people with life-limiting conditions — and for the families and carers who love them. Their staff were there for Mad in her final days, and for Adam throughout.

Visit Sue Ryder
Café West logo

Café West

Café West is a day centre providing friendship, community and activities for older people and those living with dementia — and vital respite for their carers. For Mad and Adam, it was a lifeline.

Visit Café West

Sponsors

Our Sponsors

Interested in sponsoring The Big Push? Get in touch.

Stay Connected

Follow the Journey

From 1 May 2027, follow every mile of The Big Push — updates, stories and footage from the road.

At the moment we don't have any socials, but we will soon! So please add your email address below to stay updated.

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